Baslift

The brief

Baslift manufactures elevators — a product nobody buys from a photo. Every sale starts with specifications: dimensions, capacity, cabin finishes, door types. Traditionally all of that lives in a salesperson’s head and a stack of PDFs, which means every enquiry starts from zero.

The brief was to move that first conversation onto the website: a proper model catalogue, and an interactive lift designer that lets architects, developers, and building owners assemble the lift they need — so the enquiry that reaches sales is already half-specified.

The details

A configurator only earns its keep if it reflects what the factory can really build — the option logic had to encode real manufacturing constraints, not marketing categories. That meant working from Baslift’s actual product matrix and turning it into rules the interface enforces quietly, so users can’t design a lift that can’t exist.

For an industrial company, this changes the shape of the sales funnel. Instead of “contact us” being the only door, the site does the qualifying: by the time a configuration lands in an inbox, the buyer has already told you the model, the spec, and how serious they are.

The outcome

The catalogue and lift designer are live at baslift.md, and configured enquiries flow directly to the Baslift sales team.