Voltanet

The brief

Voltanet Ltd is a commercial electrical and data-network contractor based in Loughton, Essex. It has been trading since 2014, and the people behind it have more than 25 years of hands-on experience. The work covers two trades: lighting, power, electrical design, testing and certification on one side, and Cat6 and Cat6A structured cabling and fibre on the other, with AV and CCTV alongside. The company’s own pitch is that a client gets all of it from one provider. Yet for years, voltanet.co.uk showed nothing but a web host’s holding page.

So the site started from nothing: no search ranking to protect and no old content to move across. Its job was to make a small contractor look as established as it actually is. It had to show both trades side by side, prove the work with photos from real jobs rather than stock, and make it easy for someone standing on site to get in touch.

The details

A contractor’s strongest evidence is a photo of finished work, such as a neat consumer unit or a run of emergency exit signs. Those photos come straight off a phone on site, with names like unnamed.jpg and 3.JPEG. So instead of a CMS, each job is a folder. At build time the site collects every image in the folder, whatever the extension and in either case, sorts them in natural order, so 10 follows 9 rather than 1, and serves them under fingerprinted filenames that browsers cache for a year. Adding a job means dropping in a folder of photos and writing three lines: title, category, location. The trade-off is that a new job goes live with a deploy rather than a login, and in return there is no admin panel to secure or keep updated.

The first version was a client-rendered app. That made it quick to iterate on, but a search engine fetching it would have found an empty page and a script tag — the wrong place to start for a company with no search presence at all. Before launch the site moved to server rendering, so every page now arrives as finished HTML with its own title, description and social preview, plus structured data naming the company, its Loughton address, phone number and email — the details a search engine uses to tie a website to a real business.

Voltanet already deals with customers through WhatsApp Business, so the site meets them there. A chat button on every page opens a conversation with the business number, which suits someone on site with a quick question better than a form does. The form is for people who want a written record: above it, the page asks for the site location, scope, timeline and any drawings, so the first reply can be about the job rather than a list of questions. Each enquiry arrives tagged with the customer as reply-to, and line breaks are stripped from the name and email before either goes near the mail headers, so the form can’t be used to inject extra headers into the message.

The outcome

The site launched in May 2026 and replaced a web host’s holding page with the company’s first proper web presence. It puts both trades on one domain, shows photos from real jobs, and gives two direct routes to the office: WhatsApp from any page, or a form that lands in Voltanet’s own inbox.